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Mar 20, 2025

Toyota Built an SUV That Outshines Rolls-Royce

Rolls-Royce may be famous for crafting the world's most luxurious cars, but did you know Toyota—usually known for its affordable, reliable vehicles—has a super-luxurious SUV that outshines the

Rolls-Royce may be famous for crafting the world's most luxurious cars, but did you know Toyota—usually known for its affordable, reliable vehicles—has a super-luxurious SUV that outshines the Rolls-Royce Cullinan? It's true, but there's a catch: this ultra-luxurious ride is only available in Japan.

Luxury SUVs are the ultimate symbol of status, with brands like Rolls-Royce reigning supreme in the ultra-premium market. However, Toyota has crafted an SUV that is so luxurious that it goes toe-to-toe with the Cullinan.

The Toyota Century SUV is a Japan-only marvel combining exceptional craftsmanship and cutting-edge hybrid technology. While the British-made Cullinan and the Japanese-made Century SUV differ in many ways, they ultimately share the same goal: exclusivity and catering to the super-wealthy.

While the Century SUV comes at a more accessible price, it showcases how the Japanese can craft ultra-luxurious vehicles at a fraction of the cost, all while using top-tier components and features.

Here's a breakdown of the key differences between the Century SUV and the Cullinan:

Unlike anything Toyota has ever created, the Century SUV abandons its sedan roots to cater to Japan's wealthiest elite. Designed as a chauffeur-driven luxury cruiser, it boasts rear seats that recline into a first-class lounge, a whisper-quiet hybrid V6 powertrain, and an abundance of high-end materials that rival a five-star hotel suite.

Toyota even offers a Rolls-Royce-style coach door option, allowing VIP passengers to step in and out with royal elegance. Though it carries the Toyota badge, this is a six-figure SUV fit for emperors.

The catch? The Century SUV is exclusive to Japan, meaning the rest of the world can only admire it from afar—while Rolls-Royce fans nervously clutch their Cullinan keys.